Wellington Fashion Week Social Photos
For Wellington Fashion week in 2013 I worked with Lexus and their PR agency Saatchi & Saatchi to capture the people attending all the evening shows that made up the Fashion Week Calendar.
Afterwards the photos were watermarked with the Lexus Logo, WFW Logo, and the show details.
They were uploaded directly to the Wellington Fashion Week Facebook Page where the response was amazing. The page only had 3,000 ‘likers’ but with the photo-tagging rate & commenting/liking being so high, the total impressions (number of facebook users who saw the photos in their newsfeed) on Facebook was over 100,000 people!
Social photography is a great way to increase likes to a social media page, and get people talking and engaging with your brand on a positive level.
This is just a small selection of photos from all the shows during Wellington Fashion Week.
View full show photos below:
WORLD Opening Showcase
Wellington Fashion Week Opening Party
Robyn Mathieson AW’13 & Millicent SS’14 Showcase
SS’14 Group Trade Showcase
AW’13 Group Collections Showcase
Wellington Fashion Week is a high profile event that prides itself on providing opportunities for designers to build business productivity, brand exposure and trade throughout New Zealand. Brady Dyer Photography has provided photographic imagery of the event and visually looking after our sponsors and designers. Our event partners, Lexus and Sebastian have turned to Brady for photography coverage for their presence at Wellington Fashion Week, equally as we have to ensure the event is covered. Designers throughout the event have noticed not just his work but his professional manner and have requested he covers their show under the fashion week also. Brady Dyer Photography is one of the very few photographers in Wellington that we professionally and personally recommend to use for any events, personal occasions, professional portfolios and fashion ventures.
